Strategy and promotional planning

Analysis of market potential Strategy development Cultural adaptation of tourist product offering Brand presentation Marketing communication documentation Sales calls/appointments with travel agencies and OTAs (up to several hundred appointments per year thanks to our teams based in China) Partner training Organising fam trips Trade shows Roadshows B2C and B2B promotions MICE Market research/analysis Chinese tourist industry competitive analysis

Media & public relations

Organising press trips TV, print, web Press conferences Media events Inviting Chinese bloggers/KOL Enlisting celebrity sponsors

Digital/Chinese social media networks

Websites registered in China Chinese social networks (WeChat and Weibo official accounts) Sales platforms Promotion and sales through OTAs Digital campaigns Online training Mobile payment solutions (WeChat Pay, Alipay) and UnionPay cards Live streaming (B to C and B to C)

Marketing and representation

Managing relationships with Chinese tourist industry professionals and partners Promotion and sales through OTAs Managing reservations and customer assistance General Sales Agent (GSA) Reporting - Financial efficiency Assistance with opening offices in China, recruiting staff, etc.

Please contact us directly with any other specific requirements